This is a Guest post by Mani from DailySEOBlog, where he gives search engine optimization tips for Blogger and WordPress. Don’t forget to visit his blog for more news and Subscribe to his blog for regular updates.
This is the second part of the Topic step by step SEO on you blog. Check out the first part of this post.
Okay so you are done with almost the basics of optimizing your website. Now let’s also cross check a few things and we are done. Cross checking is really important because it picks out all the possible flaws that we may have unknowingly put it. These flaws may prove fatal to us if not taken care of because Google carries extreme importance for these.
- Do not use hidden text:
Do not use any text that uses the body colour or is not identifiable by the human eye. There are numerous tricks on the web available to you to make it non-detectable to Google, but I don’t encourage such stuff as it ultimately proves to be a waste of time.
- Optimize your images:
Use an online page loading time checker, and see if your page loads in less than 3 seconds If not, you may have to take off that heavy header image or cut down on the number of images used. Page loading time is extremely important.
- Maintain a good ratio of outgoing v/s incoming links:
Make sure that you don’t have too many out going links and none of them are to non-reliable sources like 404 error pages or a site that is likely to change the permalink structure.
- Use a spider simulator:
You can find lot of spider simulation tools online, to check if you pages are in good shape. Now use them to find the keyword density in your pages and check if everything is right. If not, you might want to check your page structure and edit them.
- Validate your code:
Use the XHTML/HTML validator from w3g and check if your code contains errors. Validating your code is extremely important as Google thinks it as a quality check.
Now, you are almost in a good shape to start off blogging as you’ve covered all the basic stuff in SEO optimizing your site. But this isn’t everything to it. As you add your content and go on blogging there are a lot of things that you got to track and tweak regularly but if you are starting off a blog, these are the basic things that will put you in good position to kick start things.