Back in July, Gionee had mentioned that the company is looking to making smartphones in India. Currently, the phones are made in their main factory located in India. This move comes as result of Make in India campaign which other OEMs are also following. Gionee has teamed up with oxconn and Dixon to set up manufacturing plant in India.
Gionee will be investing 50 million US$ in the next three years on manufacturing in India. Gionee’s Make In India will happen at the facilities of Dixon Technologies and Foxconn which are based at Delhi-NCR and Andhra Pradesh respectively.
Gionee also mentioned that Foxconn will start this association by manufacturing F Series and P Series phones from the existing Gionee Portfolio while Dixon will be making feature phones and other smartphones for Gionee in India. Both the partners will start the production in the month of October and they have a capacity of more than 1.2 Million handset per month between them.
Gionee will also increase the investment in R&D team in India which will work on the software to give better consumer experience. This team will work on the Gionee UI, Amigo to make it much more customised for Indian Consumers
Speaking on the announcement Arvind.R.Vohra, Country CEO & MD, Gionee India said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brand’s future.”
Gionee has had a great success in India especially in the offline retail stores where they sell their major chunk of phones, unlike many other online-only players. Recently other OEMs including Xiaomi, Panasonic, Lenovo had made their plans to start manufacturing in India as a part of Make in India initiative.
