Facebook being one of the most popular social sites available as of today, it is one site where you can increase your social presence for your blog or website and drive traffic to your site. If you have fan page for your blog, then you can get more likes for the fan page and increase your social coverage. The more the likes for your fan page, the more you get traffic to your site. One of the ways to increase the Facebook fans for your page is to create a download gate or rather a like to download.
Like-Gating is when you make a Facebook user like a particular page on your site or your fan page URL in order to view content or download a file (like an ebook or whitepaper) or enter into a contest you are running.
In the image above, you can see that visitors need to like the page, to start the download process. Once the user likes the content or the URL which you have provided, they will be shown the download button (shown below)
The main purpose of using a Like-Gate is to boost the number of Facebook users who Like your website or Facebook Page.
How to Create a Download Gate:
To create a simple Like to Download link, go to the Facebook Like To Download page, and fill the form below. You need to provide the page you want readers to like, the download link and also the width of the complete box.
Once you have created the download gate, you can embed this Facebook like gate on any blog, webpage, or Facebook fan page custom tab that you control. So next time user wants to download a file, they need to like the page. But of the disadvantages of using this is that non-Facebook users wont be able to download the file.