Microsoft Advertising, MEC and Mindshare has conducted a study on ‘Living with the internet’ for understanding the internet usage patterns in India and what do Indians do online. The study was undertaken across 11 countries – Brazil, Canada, China, France, India, Japan, Mexico, Russia, Spain, United Kingdom and the US and focused on 7,000 participants aged between 16 and 54 years old. The study finds that 72% time spent online by Indians is planned, not spontaneous. Below the Infographic on Internet usage patterns.
What do Indians do online?
- 49% to communicate with others
- 35% seek information
- Entertainment in the form of music, video and gaming is the motivation for going online for 22% of all online occasions
- 14 per cent to create content in the digital space
- 12 per cent for online transactions
More details on this study available here.