IPL (Indian Premier League), one of the the most watched cricket tournament in India, has tied up Google’s YouTube to broadcast all the matches live on YouTube. This broadcast will cover 60 matches spread over 45 days. These matches will however be broadcast with a five minute delay in India as there is already TV rights. YouTube has an official channel for IPL T20 2010.
Under the terms of this agreement, Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising.
With this tie up people from countries where there is no broadcast will still be able to watch the matches live and indirectly make the game more popular.
Viewers will be able to also enjoy special content, which includes match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports, and much more, at any time convenient.
More details on the announcement here.