Ibibo blogs was launched some time back in December 2006 as the new blogging platform. Ibibo is owned by MIH, the worldwide digital business division of Naspers, the South Africa-headquartered media conglomerate. To promote their blogging platform, they introduced a content called The Great Indian Blogger Hunt. The total prize money for this contest is 1,55,40,000 Rupees (approximately $3,49,333). The contest is open to all Indian Citizens above the age of 18. You’ll have to start a blog and earn points (These points depend upon various factors like frequency of posting, comments on other blogs and popularity ranking). Now there is lot of talk about this contest.
The rules of the ibibo Blogger Hunt Contest are so obviously flawed and open to manipulation, that one can’t but question the wisdom of its creators.
Rashmi Bansal, who writes the immensely popular blog Youthcurry, says
Money is important but not everything. You can’t stimulate blogging by paying out huge sums to people who don’t care about blogging in the first place.
Blog entries with a single-letter/word title & content, random photos thrown here & there etc etc. I must confess the so-called blogger isn’t to be blamed since he (or she) is simply playing by the rules set by ibobo- “Write or show anything – absolutely anything”.
I registered with ibibo to check what it has to offer for bloggers. I created a post and in the content I just wrote “Test post” and my IBQ score was 11? So I guess this justifies ibibo’s rules-”Write or show anything, absolutely anything
Anyway I’m not in the contest and those who are interested can visit ibibo for more details on this.