Sony Ericsson highest customer satisfaction索尼愛立信客戶滿意度最高

Sony Ericsson highest customer satisfaction 索尼愛立信客戶滿意度最高
Nic Rossmüller : December 4th 2006 - 18:36 CET 尼克Rossmüller ： 06年12月4日-1 8:36六級考試

Mobile phone customer satisfaction study : The Reported Handset Purchase Price Has Increased, as Recently Introduced Models Generate Higher Price Points. 移動電話用戶滿意度研究：據報導，手機購買價格有所增加，如最近推出的模式創造更高的價位。 Sony Ericsson ranks highest in satisfying customers who have owned their current mobile phone for less than two years, according to the JD Power and Associates 2006 US The study measures customers’ satisfaction with their wireless handsets based on five key performance factors.索尼愛立信排名最高的滿足客戶誰擁有其目前的手機不到兩年的時間裡，根據JD Power and Associates的2006年美國研究措施，客戶滿意度的無線手持設備的基礎上五個關鍵性能的因素。 In order of importance, these are: physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%).為了重要性，這些是：物理設計（ 24 ％ ） ;行動（ 22 ％ ） ;功能（ 20 ％ ） ;手機的耐用性（ 19 ％ ） ;和電池功能（ 15 ％ ） 。 Sony Ericsson receives the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality.索尼愛立信獲得的最高評級客戶的手機耐用，還進行特別的功能和電池的功能。

Sony Ericsson mobile phone survey 索尼愛立信手機調查
LG, Sanyo and Motorola, respectively, follow Sony Ericsson in the overall rankings. LG電子，三洋，摩托羅拉，分別按照索尼愛立信的整體排名。 “Sony Ericsson has come a long way in enhancing overall customer satisfaction, as efforts to improve their product lineup have really paid off,” said Kirk Parsons, senior director of wireless services at JD Power and Associates. “索尼愛立信已經走過了漫長的道路在提高整體客戶滿意度，努力改善他們的產品線確實得到了回報， ”柯克說，帕森斯的高級主管在無線服務公司JD Power and Associates 。 “New model offerings and a general improvement in overall reliability have enhanced the user’s experiences and elevated the brand to the top of the rankings. “新模式產品，普遍改善了整體的可靠性提高了用戶的經驗和提升品牌上方的排名。 In fact, Sony Ericsson has recorded the most improvement of any brand included in the past three study reporting periods starting in 2005.”事實上，索尼愛立信已經記錄最完善的品牌包括任何在過去的三年研究報告期從2005年開始。 “

JD Power mobile phone customer satisfaction - Wireless handset 約旦第納爾國的移動電話客戶滿意度-無線手機
The study finds that the average reported purchase price for a wireless handset has increased for the first time in two years.研究發現，報告的平均收購價格為無線手機已增加為兩年來首次。 The average purchase price cited by users for a mobile phone is $94-up $8 from the first volume of the study in 2006, which was released in May-and marks the highest average price paid for a phone since 1994, when phones averaged $99.平均購買價格提到的用戶的移動電話是94美元，上漲8美元從第一冊的研究在2006年，這是在5月份公佈，標誌著最高平均價格支付電話自1994年以來，當手機的平均99美元。 The increase in the average purchase price can be partially attributed to the recent surge in popularity of thin phones, such as the Motorola RAZR, and music-enabled handsets, both of which typically have higher price points when first offered.增加平均購買價格可部分歸因於近期流行的超薄手機，如摩托羅拉手機，音樂功能的手機，兩者通常有較高的價格點時，第一次提出。 The average reported purchase price for wireless handsets owned for less than six months is $102, much higher than the average price paid ($89) for the same ownership period last year.報告的平均收購價格為無線手持設備擁有少於6個月是102美元，遠遠高於平均價格（ 89美元）為同一所有權去年同期。

Sony Ericsson mobile phones - Customer satisfaction 索尼愛立信移動電話-顧客滿意
“As more services are added to mobile phones-particularly MP3 downloading or streaming video-we should continue to see the wireless handset price point rise,” said Parsons. “隨著越來越多的服務被添加到手機，特別是下載的MP3或視頻流，我們應該繼續看到無線手持設備的價格上升，說： ”帕森斯。 “For example, the incidence of sending or messaging video and picture content has increased 50 percent between 2005 and 2006. “舉例來說，發病率或短信發送視頻和圖片的內容增加了百分之五十至2005年和2006年。 However, as mobile phones become more complicated, satisfaction can increase if it becomes easier for customers to learn how to operate specific product and service offerings.然而，隨著移動電話變得更加複雜，滿意度會增加，如果成為客戶更容易了解如何操作的具體產品和服務。 This can also promote future purchases of value-added products and accessories.”這還可以促進未來購買增值產品和配件。 “

Mobile phone satisfaction study - Usage patterns 移動電話滿意度研究-應用模式
• The average replacement cycle for a typical handset is 16.6 months-a notable decrease from 18 months in 2005. •平均更換週期為一個典型的手機16.6個月明顯下降從18個月於2005年。
• Handset features that are used most frequently include: the speakerphone (32%); camera capabilities (27%); services to send/receive short messages (25%); and gaming (16%). •手機功能，最常使用的包括：揚聲器（ 32 ％ ） ;相機的能力（ 27 ％ ） ;服務，發送/接收短信（ 25 ％ ） ;和遊戲（ 16 ％ ） 。
• More than one-half of all current wireless users compared other handset brands before selecting their current wireless phone. •超過一半的當前所有無線用戶相比其他手機品牌選擇之前，其目前的無線手機。 Those customers who compare phones during the selection process are more likely to be satisfied overall with their current handset than those who do not.這些客戶比較誰的手機在選擇過程中更容易得到滿足整體與他們目前的手機比誰不知道。

Overall Wireless Mobile Phone Rankings 整體無線移動電話排名
Based on a 1,000-point scale 基於1000點規模
• Sony Ericsson 745 •索尼愛立信745
• LG 735 • LG電子735
• Sanyo 733 •三洋733
• Motorola 732 •摩托羅拉732
• Industry Average 726 •行業平均726
• Samsung 725 •三星725
• Nokia 713 •諾基亞713
• Kyocera 711 •京瓷711
• UTStarcom (Audiovox) 707 • UT斯達康（ Audiovox公司） 707

About JD Power 關於電力約旦第納爾
Headquartered in Westlake Village, Calif., JD Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction.總部設在西湖村，加利福尼亞州， JD Power and Associates公司是一家已通過ISO 9001註冊的全球營銷信息服務公司經營的主要業務部門，包括市場調研，預測，諮詢，培訓和客戶滿意度。 The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.該公司的質量和滿意度測量的基礎上答复數以百萬計的消費者每年。 JD Power and Associates is a business unit of The McGraw-Hill Companies. JD Power and Associates公司是一個業務部門麥格勞希爾公司。

About The McGraw-Hill Companies 關於麥格勞希爾公司
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and JD Power and Associates.成立於1888年，麥格勞希爾公司是一家全球領先的信息服務提供商全球會議所需要的金融服務，教育和商業信息市場的知名品牌，如標準普爾，麥格勞一希爾教育，商業和JD Power and Associates的。 The Corporation has more than 290 offices in 38 countries.該公司已超過290個辦事處， 38個國家。 Sales in 2005 were $6.0 billion.在2005年銷售為60億美元。

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